CREATIVE PORTFOLIO

As an independent Creative Director, the recognition in Adweek's 100 Creative 2025 for shaping culture in women’s professional sports is a reflection of authentic storytelling that challenges industry norms.

Currently building in the NWSL; w/ recent campaigns reaching 1.5 M+ earned media impressions and $500 K+ merchandise sales (H1 2025). We are driving the league’s expansion into relevant cultural intersections ahead of next years world cup + approaching LA olympic games.

My background as a touring/ festival DJ, grounds a decade-plus career translating cultural insight into brand systems, campaigns, and creative direction that connect art, audience, and commerce. Previously at a major music streaming company where I built creative for an editorial franchise. Our early adoption of then-emerging artists Doechii and Victoria Monet is a testament to my ability to forecast and shape authentic narratives that speak to the next generation.

From entertainment and sports to music and fashion. I build bridges across intersections of cultural nuance.

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Email work inquiries: domo@deaddirt.co