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NWSL - Cherry Blossom | Love Letter to D.C.
Project type
Editorial, Photography, and E-Comm/ In-Stadium Retail
Date
March/ April 2025
Location
Washington, D.C. + LA
Role
Creative Direction, Design, Marketing Strategy
Social
Article
Article
Article
Article
Content
🌸The 2025 Cherry Blossom capsule is a love letter to late ‘90s/early 2000s Washington D.C. streetwear 🌸
Celebrating D.C.'s iconic springtime tradition, we pay homage to a golden era in go-go and underground music scenes, referencing Polo / Rugby brand aesthetic, a former Georgetown shopping staple.
We reimagine DMV legacy through a modern lens fused with classic soccer aesthetics. Brought to life with hometown creative powerhouses whose stories reflect the spirit of the region - past + present.
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