Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
NWSL - Sports Renaissance | A New Era
Project Elements
Editorial, OOH, Social, and E-comm
Date
October 2024
Location
Majorie Merriweather Hillwood Estates + Museum
Washington, D.C.
Role
Creative Direction, Capsule Design, Marketing Strategy
Article
Social
Content
Influencer Partnership
2024 is a historical marker of a new era of American Women's sports. The surge of support and investment in leagues like the WNBA have brought an influx of support, reflecting a broader cultural shift toward recognizing and valuing Women athletes. A momentum that extends to American Women’s soccer and the Nation Womens Soccer League (NWSL), where the Washington Spirit play a pivotal role.
Charging their way into the NWSL 2024 Championships, Washington Spirit exemplify New Growth. Characterized by their roots, not just their flowers - The Spirit are as resilient as they are committed to cultivating community and a better future for women’s sports - this capsule is a representation of that.
