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Spotify: Feelin' Myself, Fashion Show
Project type
Experiential
Location
Los Angeles, CA
Role
Lead Creative + Host |
Concepted the idea in full and directed the teams execution of the experiential event.
Article
Article
Article
Article
Date
March 2023
Feelin' Myself is Spotify's hip-hop editorial sister to Rap Caviar. Dedicated to celebrating Black Women in rap and their cultural influence on style and trends, having a fashion show where we partnered with upcoming designer and awarded icon Lil Kim was an appropriate way to bring in Women's Month.
Personally, Rip The Runway (RTR) was a big influence - it was so culturally impactful. Before RTR, I hadn’t seen much I related to reflected in fashion shows as a kid. The Zac Posen x NERD RTR episode being so memorable. Pharrell raging in the back amid a full fledged, (and kinda formal?) runway show. Two very different energies working together so fluidly; my eyes still gloss over revisiting it.
Refocusing that reference for Feelin' Myself during - it just made sense.
Black Women in Hip-Hop have always been at the helm of fashion trends, though not always credited. So it was important to use the moment to honor the most high: Hip-Hop & Fashion Icon Lil Kim the Queen Bee.
The show continued with artists Coi Leray, Bia, and Baby Tate. Capsule presented in homage to hip-hop in partnership w/ rising black woman designer Latoia Fitzgerald of Lionne.
Having dj’d @rapcaviar‘s first all women Miami show in 2019 (before being part of the team) vs now, ideating + hosting the first ever, Feelin' Myself Fashion Show, it was full circle for me.
