groundbreak HER
Campaign Concept Pitch, led by Aluna Francis, supported by Domo Wells
December 2020
vision
Create awareness and accessibility to promote artistic sustainability and increased representation of Black Women in Music.
Will be accomplished through an innovative co-branded marketing campaign showcasing Black Women in diverse Music Professions.
mission
campaign
The groundbreakHER campaign showcases Black Women across industry professions beyond the roles that get the most fame. From Producers, Writers, Managers, Djs, Publishers, etc; the campaign will connect to a comprehensive list/ registry, think "therapy for black girls" but specific to music industry - that functions as a tool to Black Women in Music.
goals
-
Inform the Public / Encourage Black Youth
-
Celebrate black women
-
Provide a comprehensive list of Black Women Music Professionals.
-
Inspire and cultivate learning in those fields
partnerships
-
GIRLAAA
-
She is The Music
-
Turn it Up!
-
Black Music Coalition
-
MoPOP
-
Queens Fest
-
Black Girls Rock
-
Spotify
-
Clubhouse Global
reach
TBD Celebrity Involvement*
-
Lizzo
-
HER
-
Janelle Monae
-
Tinashe
-
Kehlani
-
Aluna Francis
what we need
Funding Partners
Event Producers
Media/Video Production
Marketing Partners