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DOMO WELLS

Domo, is a multi-hyphanate creative focused on the intersection of fashion, music, and art.

 

Her concept execution has led her to working w/ many of the companies we know and love. Currently, Music + Culture Editorial Lead for Spotify's Frequency.

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Beyond Frequency she created opportunities to bring music and fashion together via editorial + fashion partnerships. 

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All the while, producing designs for herself/ DJ sets and selling out her own designs.

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WHY
[Dickies x
domo]

Authenticity + Community 

Grace + Legacy

intent [what it means]

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Dead Dirt is about growth during transition. 

 

Dedicated to the paradox between realizing limitlessness while fighting against exhaustion of battling everything trying to keep us from it. 

 

The difficulty of letting shit go (of a relationship, a job/ title, a trauma, a persona) and deciding to do the work (emotional, professional, educational - whatever) in order to find real fulfillment, purpose, and maybe... some freedom.

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Leaning into yourself, to find validation within. Understanding whats meaningful to you. The process of not only accepting, but embracing the work necessary for change because w/o it...

 

nothing grows, from                                .

DEAD DIRT CAPSULE

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EXPERIENTIAL
[IN STORE Activations ]

OPPORTUNITY + AUDIENCE

Dead Dirt is an opportunity to partner w/ an emerging Black woman creator for an innovative micro capsule + experiential event, that fosters meaningful storytelling among mutual + target audiences who love fashion, music, and art. Inspired by trailblazer Virgil Abloh, a DJ and Designer; Dead Dirt, will be remembered as the transformative event on Domo's journey further into Design. 

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GEN-Z + MILLENIALS

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MUSICIANS

CREATIVES

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PARTNERSHIPS
[WHAT WE NED]

Capsule Co-Brand [Dickies]

  • Brand partner to provide product: Dickies 874s + Eisenhower Jackets; Hoody + Tees optional < retail partner can support. 

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Experiential 

  • Retail partner will carry the capsule + house in-store activation. [Somewhere]

  • Beverage partner will support in-store launch event [Red Bull]

  • Agency partner to facilitate creative builds, logistics, and programming. [Girlaaa]

  • Budget contribution to experiential build expenses. [All]

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Promotion [All Partners]

  • Social + Digital support from partner platforms (IG, Twitter, and website); including but not limited to co-posts

  • Logo inclusion on campaign graphics 

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Domo Wells

(202) 629 6325 | dw@domo.world | @djxdomo

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